2026 Season · Updated March 2026
NIL Tracker
All 250 Division I programs ranked by estimated annual NIL spend
$2.04B
Total D1 NIL Spend
All 250 programs
$1.55B
Power 4 Total
SEC, Big Ten, ACC, Big 12
$44.8M
#1 — Texas
Highest single school
250
Schools Ranked
Division I programs
Showing 25 of 250 schools
🥇
Texas
SEC$44.8M
per year
🥈
Ohio State
Big Ten$42.1M
per year
🥉
Texas A&M
SEC$40.5M
per year
#4
Oregon
Big Ten$39.8M
per year
#5
Georgia
SEC$38.2M
per year
#6
Kentucky
SEC$36.5M
per year
#7
Miami
ACC$35.9M
per year
#8
LSU
SEC$34.4M
per year
#9
Tennessee
SEC$33.0M
per year
#10
Oklahoma
SEC$31.8M
per year
#11
Texas Tech
Big 12$31.2M
per year
#12
Clemson
ACC$30.9M
per year
#13
Penn State
Big Ten$30.4M
per year
#14
Michigan
Big Ten$29.8M
per year
#15
Florida
SEC$29.2M
per year
#16
Indiana
Big Ten$28.9M
per year
#17
Michigan State
Big Ten$28.5M
per year
#18
Auburn
SEC$28.1M
per year
#19
Ole Miss
SEC$27.8M
per year
#20
Florida State
ACC$27.3M
per year
#21
Nebraska
Big Ten$26.7M
per year
#22
Arkansas
SEC$26.2M
per year
#23
USC
Big Ten$25.8M
per year
#24
South Carolina
SEC$25.1M
per year
#25
Missouri
SEC$24.9M
per year