Houston NIL Spending — $22M Est. 2026
Estimated NIL Spend
$22M
2025–26 est.
Top Sport
Football
$10M
Houston's NIL program has grown with Big 12 membership.
Football under Willie Fritz is estimated at $10-11M for 2025-26. Basketball under Kelvin Sampson continues to invest in the portal. The H-Town Collective operates in one of the country's largest markets.
The $22M figure above combines two sources permitted under the House v. NCAA settlement: Houston's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $10M.
Houston is estimated to spend $22M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #58 nationally among Division I programs.
Houston competes in the Big 12 at the Power 4 level.
Football is Houston's top NIL-funded sport with approximately $10M in estimated 2026 spending.
Houston's $22M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Houston's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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