Big 12· Houston, TX
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2026 NIL SpendDetails
$22.0M
Estimated total across sport allocations
#58 National
#14 of 16 Big 12
Football$10.0M
Men's Basketball$8.0M
Other Sports$4.0M
Player NIL values
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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
Schedule
2026
Top Rivalries
About Houston
MascotCougars
ConferenceBig 12
LocationHouston, TX
AbbreviationHOU
About Houston Cougars Athletics
The Houston Cougars (Cougars) compete in the Big 12 from Houston, TX. The program ranks #58 nationally in 2026 NIL spending with an estimated $22M across football, basketball, and other sports. Get live scores, the full 2026 schedule, per-player NIL valuations, transfer portal activity, recruiting news, and rivalry coverage for Houston NIL, the transfer portal, and breaking Houston news. All in one place.