Your Sideline/Big 12· Houston, TX
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2026 Roster MarketDetails
$43.9M
Aggregate athlete market value, not school payroll
#21 National
#2 of 16 Big 12
Football$29.9M
Men's Basketball$4.9M
Baseball$3.0M
Player NIL values
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Public values match linked publishers; all others use the Sideline school-pool model.
The season
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2026
Tradition
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Your Sideline
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The quick facts, useful links, and fan conversation that make this place yours.About Houston
MascotCougars
ConferenceBig 12
LocationHouston, TX
AbbreviationHOU
About Houston Cougars Athletics
The Houston Cougars (Cougars) compete in the Big 12 from Houston, TX. The program ranks #21 nationally in 2026 aggregate NIL roster value with an estimated $44M across football, basketball, and other sports. Get live scores, the full 2026 schedule, per-player NIL valuations, transfer portal activity, recruiting news, and rivalry coverage for Houston NIL, the transfer portal, and breaking Houston news. All in one place.