Big 12· Waco, TX
Baylor
Bears
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2026 NIL SpendDetails
$26.0M
Estimated total across sport allocations
#43 National
#7 of 16 Big 12
Football$13.0M
Men's Basketball$8.0M
Baseball$2.5M
Player NIL values
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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
Schedule
2026
Top Rivalries
About Baylor
MascotBears
ConferenceBig 12
LocationWaco, TX
AbbreviationBAY
About Baylor Bears Athletics
The Baylor Bears (Bears) compete in the Big 12 from Waco, TX. The program ranks #43 nationally in 2026 NIL spending with an estimated $26M across football, basketball, and other sports. Get live scores, the full 2026 schedule, per-player NIL valuations, transfer portal activity, recruiting news, and rivalry coverage for Baylor NIL, the transfer portal, and breaking Baylor news. All in one place.