Baylor NIL Spending — $26M Est. 2026
Estimated NIL Spend
$26M
2025–26 est.
Top Sport
Football
$13M
Baylor's NIL program is anchored by football under Dave Aranda, estimated at $13-14M for 2025-26.
Basketball under Scott Drew continues to invest in the portal. Baylor's strong donor culture was energized by the 2021 football and basketball national championship double.
The $26M figure above combines two sources permitted under the House v. NCAA settlement: Baylor's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $13M.
Baylor is estimated to spend $26M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #43 nationally among Division I programs.
Baylor competes in the Big 12 at the Power 4 level.
Football is Baylor's top NIL-funded sport with approximately $13M in estimated 2026 spending.
Baylor's $26M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Baylor's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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