Maryland NIL Spending — $24M Est. 2026
Estimated NIL Spend
$24M
2025–26 est.
Top Sport
Football
$12M
Maryland's NIL infrastructure has grown with Mike Locksley's football revival, estimated at $12-13M for 2025-26.
Basketball under Kevin Willard is one of the Big Ten's more active portal programs. Lacrosse is a national powerhouse.
The $24M figure above combines two sources permitted under the House v. NCAA settlement: Maryland's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $12M.
Maryland is estimated to spend $24M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #49 nationally among Division I programs.
Maryland competes in the Big Ten at the Power 4 level.
Football is Maryland's top NIL-funded sport with approximately $12M in estimated 2026 spending.
Maryland's $24M NIL budget can be compared against every Big Ten program and all 357 Division I schools on The Sideline's NIL Tracker.
Maryland's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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