Kansas State NIL Spending — $26M Est. 2026
Estimated NIL Spend
$26M
2025–26 est.
Top Sport
Football
$14M
Kansas State's NIL infrastructure is one of the most efficient in the Big 12 relative to market size.
Chris Klieman has pushed football NIL to an estimated $13-14M for 2025-26. Basketball under Jerome Tang has made aggressive portal moves.
The $26M figure above combines two sources permitted under the House v. NCAA settlement: Kansas State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $14M.
Kansas State is estimated to spend $26M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #44 nationally among Division I programs.
Kansas State competes in the Big 12 at the Power 4 level.
Football is Kansas State's top NIL-funded sport with approximately $14M in estimated 2026 spending.
Kansas State's $26M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Kansas State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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