North Carolina made the boldest hire in college sports, handing the football program to six-time Super Bowl champion Bill Belichick, who enters 2026 with an NFL-style front office and a reported ~$13M football NIL allocation.
The Tar Heels' deepest tradition still lives on the basketball court, where Hubert Davis commands one of the ACC's richest rosters. With Belichick's arrival drawing national money to Chapel Hill, UNC has pushed its all-sport NIL spend toward the top 30.
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The Sideline Staff·NIL Desk