Kentucky is the rare blue blood whose NIL budget tilts toward the hardwood.
Men's basketball under Mark Pope commands one of the richest rosters in the sport — valued around $20M, among the very top in college hoops — befitting a program with eight national titles and the nation's most rabid basketball following. Mark Stoops' football program is no afterthought, drawing a budget that would headline most athletic departments, and a sneaky-good baseball program adds to the pile. The split makes Kentucky one of the few top-15 spenders not driven mainly by football.
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The Sideline Staff·NIL Desk