Arkansas swings above its football weight thanks to a basketball-driven collective.
John Calipari commands one of the richest rosters in college hoops — a reported ~$10–12M budget through Arkansas Edge — keeping the Razorbacks among the SEC's top spenders on the hardwood. Dave Van Horn's baseball program is a perennial national seed and a real NIL draw, while new football coach Ryan Silverfield inherits a roster the collective continues to fund. Across three revenue sports, Arkansas quietly runs a top-20 all-sport NIL operation.
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The Sideline Staff·NIL Desk