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Oregon NIL Spending — $60M Est. 2026

Rankings
School Hub
Oregon
#4 Nationally
Big Ten
Power 4

Oregon

Estimated NIL Spend

$60M

2025–26 est.

Top Sport

Football

$38M

#3 Ohio State#5 Texas A&M

NIL Spend Analysis

Estimated 2025-26 Total
$60M
Elite Tier
vs #1 Overall ($74M)81.1%
#4
National
#2
Conference
Top 1%
Nationally
By Sport
TopFootball63%
  • Football$38M63%
  • Men's Basketball$8M13%
  • Track & Field$6M10%
  • Olympic Sports$5M8%

Player NIL values

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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
NIL ProfileBig Ten · 2026
The Sideline

No program is more synonymous with booster firepower than Oregon, where Nike co-founder Phil Knight's fortune and the Division Street collective fund one of the deepest war chests in college sports.

Dan Lanning's football roster, led by quarterback Dante Moore, grades out as a top-five group nationally. The Ducks layer on a rising men's basketball budget and the sport's premier track and field program — a discipline most schools ignore but Oregon treats as a flagship. Few athletic departments can match Oregon's willingness to spend across every sport on the board.

TS
The Sideline Staff·NIL Desk
Updated daily

How Oregon's NIL Figure Is Estimated

The $60M figure above combines two sources permitted under the House v. NCAA settlement: Oregon's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $38M.

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Oregon NIL FAQ

How much does Oregon spend on NIL in 2026?

Oregon is estimated to spend $60M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #4 nationally among Division I programs.

What conference does Oregon play in?

Oregon competes in the Big Ten at the Power 4 level.

Which Oregon sport gets the most NIL money?

Football is Oregon's top NIL-funded sport with approximately $38M in estimated 2026 spending.

How does Oregon compare to other Big Ten schools?

Oregon's $60M NIL budget can be compared against every Big Ten program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Oregon's NIL money come from?

Oregon's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

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Quick Stats

National Rank#4
ConferenceBig Ten
DivisionPower 4
Est. Total Spend$60M
Primary SportFootball

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Did You Know?

Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.

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