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Ole Miss NIL Spending — $35M Est. 2026

Rankings
Ole Miss
#21 Nationally
SEC
Power 4

Ole Miss

Estimated NIL Spend

$35M

2025–26 est.

Top Sport

Football

$30M

#20 South Carolina#22 Penn State

NIL Spend Analysis

Estimated 2025-26 Total
$35M
Elite Tier
vs #1 Overall ($74M)47.3%
#21
National
#13
Conference
Top 6%
Nationally
By Sport
TopFootball86%
  • Football$30M86%
  • Men's Basketball$3M9%
  • Baseball$2M6%

Player NIL values

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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
NIL ProfileSEC · 2026
The Sideline

Ole Miss proved its collective could carry a roster without its architect: after Lane Kiffin left for LSU, the Rebels promoted Pete Golding and still reached the 2025 College Football Playoff semifinals.

The Grove Collective funds a football roster valued inside the national top 11, and the program has shown it will spend in the portal to stay there. A competitive SEC baseball program with national-title pedigree rounds out the budget. Ole Miss remains one of the league's more aggressive football-first NIL spenders even amid the coaching change.

TS
The Sideline Staff·NIL Desk
Updated daily

How Ole Miss's NIL Figure Is Estimated

The $35M figure above combines two sources permitted under the House v. NCAA settlement: Ole Miss's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $30M.

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Ole Miss NIL FAQ

How much does Ole Miss spend on NIL in 2026?

Ole Miss is estimated to spend $35M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #21 nationally among Division I programs.

What conference does Ole Miss play in?

Ole Miss competes in the SEC at the Power 4 level.

Which Ole Miss sport gets the most NIL money?

Football is Ole Miss's top NIL-funded sport with approximately $30M in estimated 2026 spending.

How does Ole Miss compare to other SEC schools?

Ole Miss's $35M NIL budget can be compared against every SEC program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Ole Miss's NIL money come from?

Ole Miss's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

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Quick Stats

National Rank#21
ConferenceSEC
DivisionPower 4
Est. Total Spend$35M
Primary SportFootball

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Did You Know?

Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.

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