The Sideline logoThe Sideline

Ohio State NIL Market Index | $50.9M 2026

Rankings
School Hub
Ohio State
#7 Nationally
Big Ten
Power 4
Sideline Data Desk

Ohio State

#6 USC#8 Ole Miss

Sideline NIL Market Index

Big Ten · Power 4

2026 Roster Market Estimate
$50.9M
National Power
vs #1 Roster Market ($65.4M)77.8%
#7
National
#3
Conference
Top 2%
Nationally
By Sport
TopFootball74%
  • Football$37.6M74%
  • Men's Basketball$5.8M11%
  • Hockey & Wrestling$2.0M4%
  • Women's Basketball$2.0M4%
  • Softball$850K2%
  • Track & Field$775K2%
  • Other Olympic Sports$700K1%
  • Volleyball$625K1%

The Sideline owns this index.

Sport pools use The Sideline's conference and active-roster base model. This is our best current point estimate, not school payroll or a signed-contract total.

Full methodology

Player NIL values

Loading...
Public values match linked publishers; all others use the Sideline school-pool model.
School NIL BriefingUpdated August 10, 2026

Inside the Ohio State NIL market

Ohio State competes in the Big Ten at the Power 4 level. The Sideline's best current estimate for its varsity-athlete market is $50.9M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

  • Current market estimate: $50.9M, ranking #7 nationally and #3 in the Big Ten. The sport pools and active-player allocations reconcile to this one school total.
  • Where the value is concentrated: Football $37.6M, Men's Basketball $5.8M, Hockey & Wrestling $2.0M.
  • Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Big Ten market context. ESPN supplies roster biography data, not NIL values.
  • Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing

Ohio State NIL FAQ

What is Ohio State's estimated NIL roster value?

The Sideline's best current NIL Market Index estimate for Ohio State is $50.9M. This ranks #7 nationally among Division I programs. Every sport and player pool is reconciled to that school total.

What conference does Ohio State play in?

Ohio State competes in the Big Ten at the Power 4 level.

Which Ohio State sport has the highest roster value?

Football is Ohio State's largest estimated NIL roster market at approximately $37.6M in 2026.

How does Ohio State compare to other Big Ten schools?

Ohio State's $50.9M aggregate roster market can be compared with every Big Ten program and all 357 Division I schools on The Sideline's NIL Tracker.

Is Ohio State's NIL roster value the same as school spending?

No. It is The Sideline's best current estimate of athlete market value across active rosters. Historical disclosed compensation, school-directed benefits, foundation support, third-party NIL, and player market valuation are labeled separately so the same dollar is not counted twice.

Latest Ohio State News

Live

Discussion

Sign in to join the discussion

Create a free account to share intel, analysis, and insights on this program's NIL situation.

Sign InCreate Account
Did You Know?

Barry Sanders scored five touchdowns in the 1988 Holiday Bowl, but bowl stats did not count toward NCAA season totals then.

Have intel on Ohio State?

Tips, corrections, or insider info welcome.

NIL@thesideline.co
Compare Schools

Stack Ohio State against any other program — side-by-side roster value by sport.

Compare Now
Sourced fromESPNCollege Football DataCollege Sports CommissionCBS SportsYahoo Sports

Advertisement

The Sideline

Free Weekly Newsletter

THE SIDELINE WEEKLY BRIEF

Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.

Delivered every Sunday. Unsubscribe anytime.