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USC— Schedule, Roster & News
Estimated NIL Spend
$42M
2025–26 est.
Top Sport
Football
$30M
Top-13 roster under Lincoln Riley
Funded Big Ten roster
JuJu Watkins — elite individual brand
Deep national-team tradition
Rebuilding program
Hover any row for total spend & share of program budget.
USC ranks #14 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $42M across all sports. As a Power 4 program in the Big Ten, USCcompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles USC's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of USC's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $30M.
NIL spending at USC continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. USC's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare USC directly to other programs on the NIL Compare tool.
USC is estimated to spend $42M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #14 nationally among Division I programs.
USC competes in the Big Ten at the Power 4 level.
Football is USC's top NIL-funded sport with approximately $30M in estimated 2026 spending.
USC's $42M NIL budget can be compared against every Big Ten program and all 357 Division I schools on The Sideline's NIL Tracker.
USC's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Michigan's sign-stealing operation involved staffer Connor Stalions buying tickets to opponents' games months in advance and attending in disguise. He was recognized at a Penn State opponent's game. Michigan won the national title that same season.
Stack USC against any other program — side-by-side NIL spend by sport.
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Michigan's sign-stealing operation involved staffer Connor Stalions buying tickets to opponents' games months in advance and attending in disguise. He was recognized at a Penn State opponent's game. Michigan won the national title that same season.