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NIL Spending Comparison · 2026
Oregon vs USC
Head-to-head NIL spending breakdown for 2026. Oregon spends approximately $14M (24%) more.
Oregon
Big Ten
Estimated NIL Spend
$58M
National rank #4
Higher NIL spend
Full Oregon profile
USC
Big Ten
Estimated NIL Spend
$44M
National rank #10
Full USC profile
By the Numbers
Estimated NIL Spend
$58M
$44M
National Rank
#4
#10
Conference
Big Ten
Big Ten
Spending Gap
+$14M
-$14M
Oregon — by sport
- Football$40M
- Men's Basketball$8M
- Track & Field$5M
- Olympic Sports$5M
USC — by sport
- Football$22M
- Men's Basketball$6M
- Baseball$3M
- Women's Sports$6M
- Olympic Sports$7M
More Oregon comparisons
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