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Texas Tech— Schedule, Roster & News
Estimated NIL Spend
$47M
2025–26 est.
Top Sport
Football
$31M
No. 1 transfer class; 2025 Big 12 champ & CFP
Top-10 roster valuation
NiJaree Canady — sport's first $1M+ NIL deal
Funded Big 12 program
Matador Club breadth
Hover any row for total spend & share of program budget.
Texas Tech ranks #11 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $47M across all sports. As a Power 4 program in the Big 12, Texas Techcompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles Texas Tech's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Texas Tech's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $31M.
NIL spending at Texas Tech continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Texas Tech's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Texas Tech directly to other programs on the NIL Compare tool.
Texas Tech is estimated to spend $47M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #11 nationally among Division I programs.
Texas Tech competes in the Big 12 at the Power 4 level.
Football is Texas Tech's top NIL-funded sport with approximately $31M in estimated 2026 spending.
Texas Tech's $47M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Texas Tech's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Michigan's sign-stealing operation involved staffer Connor Stalions buying tickets to opponents' games months in advance and attending in disguise. He was recognized at a Penn State opponent's game. Michigan won the national title that same season.
Stack Texas Tech against any other program — side-by-side NIL spend by sport.
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Michigan's sign-stealing operation involved staffer Connor Stalions buying tickets to opponents' games months in advance and attending in disguise. He was recognized at a Penn State opponent's game. Michigan won the national title that same season.