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NIL Spending Comparison · 2026
Penn State vs Michigan
Head-to-head NIL spending breakdown for 2026. Michigan spends approximately $1M (2%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
Michigan
Big Ten
Estimated NIL Spend
$41M
National rank #12
Higher NIL spend
Full Michigan profile
By the Numbers
Estimated NIL Spend
$40M
$41M
National Rank
#13
#12
Conference
Big Ten
Big Ten
Spending Gap
-$1M
+$1M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
Michigan — by sport
- Football$22M
- Men's Basketball$10.5M
- Hockey$3M
- Olympic Sports$5.5M
More Penn State comparisons
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