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NIL Spending Comparison · 2026

Penn State vs Indiana

Head-to-head NIL spending breakdown for 2026. Penn State spends approximately $2M (5%) more.

By the Numbers

Estimated NIL Spend
$40M
$38M
National Rank
#13
#15
Conference
Big Ten
Big Ten
Spending Gap
+$2M
-$2M

Penn State — by sport

  • Football$24M
  • Men's Basketball$6M
  • Wrestling$4M
  • Olympic Sports$6M

Indiana — by sport

  • Football$21M
  • Men's Basketball$11M
  • Olympic Sports$6M

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