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Penn State vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Penn State

Penn State

Big Ten · #31

$34.3M

VS
USC

USC

Big Ten · #6

$55.9M

38%Market Split62%

USC carries approximately $21.6M more aggregate roster value than Penn State — a 39% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Penn State

Full Profile

USC

By the Numbers

Sideline Best Estimate
$34.3M
$55.9M
National Rank
#31
#6
Conference
Big Ten
Big Ten
Market Gap
-$21.6M
+$21.6M

Penn State — by sport

  • Football$26.6M
  • Men's Basketball$3.4M
  • Wrestling$2.9M
  • Softball$350K
  • Volleyball$250K
  • Women's Soccer$225K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4M
  • Softball$525K
  • Volleyball$400K

More Penn State comparisons

Penn State vs

Oregon

Penn State vs

Ohio State

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Indiana

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Michigan

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