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Penn State vs USC NIL Spending 2026 — Head-to-Head
NIL Spending · Head-to-Head 2026
Penn State
Big Ten · #22
$34M
VS
USC
Big Ten · #14
$42M
44.7%Spending Split55.3%
USC spends approximately $8M more on NIL than Penn State — a 19% gap.
Compare up to 5 schools
2026 NIL Spend
scaled to top selected
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By the Numbers
Estimated NIL Spend
$34M
$42M
National Rank
#22
#14
Conference
Big Ten
Big Ten
Spending Gap
-$8M
+$8M
Penn State — by sport
- Football$27M
- Men's Basketball$4M
- Wrestling$2M
- Olympic Sports$1M
USC — by sport
- Football$30M
- Men's Basketball$5M
- Women's Basketball$4M
- Baseball$2.1M
- Olympic Sports$2M
More Penn State comparisons
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