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Penn State vs Ohio State NIL Spending 2026 — Head-to-Head
NIL Spending · Head-to-Head 2026
Penn State
Big Ten · #22
$34M
VS
Ohio State
Big Ten · #3
$64M
34.7%Spending Split65.3%
Ohio State spends approximately $30M more on NIL than Penn State — a 47% gap.
Compare up to 5 schools
2026 NIL Spend
scaled to top selected
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By the Numbers
Estimated NIL Spend
$34M
$64M
National Rank
#22
#3
Conference
Big Ten
Big Ten
Spending Gap
-$30M
+$30M
Penn State — by sport
- Football$27M
- Men's Basketball$4M
- Wrestling$2M
- Olympic Sports$1M
Ohio State — by sport
- Football$38M
- Men's Basketball$11M
- Hockey & Wrestling$4M
- Women's Basketball$4M
- Olympic Sports$7M
More Penn State comparisons
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