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NIL Spending Comparison · 2026
Penn State vs Ohio State
Head-to-head NIL spending breakdown for 2026. Ohio State spends approximately $28M (41%) more.
Penn State
Big Ten
Estimated NIL Spend
$40M
National rank #13
Full Penn State profile
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Higher NIL spend
Full Ohio State profile
By the Numbers
Estimated NIL Spend
$40M
$68M
National Rank
#13
#2
Conference
Big Ten
Big Ten
Spending Gap
-$28M
+$28M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
More Penn State comparisons
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