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NIL Spending Comparison · 2026

Penn State vs Oregon

Head-to-head NIL spending breakdown for 2026. Oregon spends approximately $18M (31%) more.

By the Numbers

Estimated NIL Spend
$40M
$58M
National Rank
#13
#4
Conference
Big Ten
Big Ten
Spending Gap
-$18M
+$18M

Penn State — by sport

  • Football$24M
  • Men's Basketball$6M
  • Wrestling$4M
  • Olympic Sports$6M

Oregon — by sport

  • Football$40M
  • Men's Basketball$8M
  • Track & Field$5M
  • Olympic Sports$5M

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