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Texas NIL Spending — $74M Est. 2026

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Texas
#1 Nationally
SEC
Power 4

Texas

Estimated NIL Spend

$74M

2025–26 est.

Top Sport

Football

$40M

NIL Spend Analysis

Estimated 2025 Total
$74M
Elite Tier
vs #1 Overall ($1M)100.0%
#1
National
#1
Conference
Top Infinity%
Nationally
By Sport
Football — $40.0M (54.1%)Men's Basketball — $13.0M (17.6%)Olympic Sports — $9.0M (12.2%)Baseball — $7.0M (9.5%)Women's Basketball — $5.0M (6.8%)
TopFootball54%
Football$40M54.1%
Men's Basketball$13M17.6%
Olympic Sports$9M12.2%
Baseball$7M9.5%

Estimated Spend by Sport

Football$40M54.1%

No. 1-valued roster in CFB; Arch Manning (~$6.6M)

Men's Basketball$13M17.6%

Top-five national budget under Sean Miller

Olympic Sports$9M12.2%

Elite track, swimming, golf depth

Baseball$7M9.5%

Perennial College World Series contender

Women's Basketball$5M6.8%

Vic Schaefer Final Four core

Hover any row for total spend & share of program budget.

About Texas NIL Spending in 2026

Texas ranks #1 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $74M across all sports. As a Power 4 program in the SEC, Texascompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.

The Sideline's NIL Tracker compiles Texas's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Texas's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $40M.

NIL spending at Texas continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Texas's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Texas directly to other programs on the NIL Compare tool.

Texas NIL FAQ

How much does Texas spend on NIL in 2026?

Texas is estimated to spend $74M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #1 nationally among Division I programs.

What conference does Texas play in?

Texas competes in the SEC at the Power 4 level.

Which Texas sport gets the most NIL money?

Football is Texas's top NIL-funded sport with approximately $40M in estimated 2026 spending.

How does Texas compare to other SEC schools?

Texas's $74M NIL budget can be compared against every SEC program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Texas's NIL money come from?

Texas's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

Discussion

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Quick Stats

National Rank#1
ConferenceSEC
DivisionPower 4
Est. Total Spend$74M
Primary SportFootball

Nearby Rankings

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