Inside the Texas NIL market
Texas competes in the SEC at the Power 4 level. The Sideline's best current estimate for its varsity-athlete market is $65.4M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.
- Current market estimate: $65.4M, ranking #1 nationally and #1 in the SEC. The sport pools and active-player allocations reconcile to this one school total.
- Where the value is concentrated: Football $45.9M, Men's Basketball $7.9M, Baseball $4.1M.
- Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and SEC market context. ESPN supplies roster biography data, not NIL values.
- Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.

