Texas sits alone atop college sports' NIL economy — the only program estimated to clear $70M+ across all sports.
College Front Office values the Longhorn football roster No. 1 nationally (~$48M), powered by quarterback Arch Manning, whose ~$6.6M On3 valuation is the highest of any college athlete. Texas pairs that with a top-five men's basketball budget under Sean Miller, an elite baseball program, and one of the deepest Olympic-sport collectives in the country. A reported $2.2B program valuation (Wall Street Journal) and $280M+ in annual athletics revenue give Texas more room to spend than anyone.
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The Sideline Staff·NIL Desk