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NIL Spending Comparison · 2026

Alabama vs Georgia

Head-to-head NIL spending breakdown for 2026. Georgia spends approximately $9M (19%) more.

By the Numbers

Estimated NIL Spend
$38M
$47M
National Rank
#14
#8
Conference
SEC
SEC
Spending Gap
-$9M
+$9M

Alabama — by sport

  • Football$22M
  • Men's Basketball$8M
  • Baseball$4M
  • Women's Basketball$2M
  • Olympic Sports$2M

Georgia — by sport

  • Football$28M
  • Men's Basketball$8M
  • Baseball$5M
  • Women's Basketball$3M
  • Olympic Sports$3M

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