School Hub · SEC
Georgia— Schedule, Roster & News
Estimated NIL Spend
$48M
2025–26 est.
Top Sport
Football
$33M
Top-12 roster; CFP every year (Kirby Smart)
Growing SEC investment
Fast-rising program
SEC roster
Broad funding
Hover any row for total spend & share of program budget.
Georgia ranks #10 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $48M across all sports. As a Power 4 program in the SEC, Georgiacompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles Georgia's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Georgia's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Football represents the largest single-sport allocation at $33M.
NIL spending at Georgia continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Georgia's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Georgia directly to other programs on the NIL Compare tool.
Georgia is estimated to spend $48M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #10 nationally among Division I programs.
Georgia competes in the SEC at the Power 4 level.
Football is Georgia's top NIL-funded sport with approximately $33M in estimated 2026 spending.
Georgia's $48M NIL budget can be compared against every SEC program and all 357 Division I schools on The Sideline's NIL Tracker.
Georgia's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Michigan's sign-stealing operation involved staffer Connor Stalions buying tickets to opponents' games months in advance and attending in disguise. He was recognized at a Penn State opponent's game. Michigan won the national title that same season.
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Michigan's sign-stealing operation involved staffer Connor Stalions buying tickets to opponents' games months in advance and attending in disguise. He was recognized at a Penn State opponent's game. Michigan won the national title that same season.