Now in Year 3 of the post-Saban era under Kalen DeBoer, Alabama still spends like the blue blood it is.
The Crimson Tide carry a top-eight football roster valuation nationally, headlined by star receiver Ryan Williams, and have aggressively funded men's basketball into a perennial SEC contender under Nate Oats. Alabama's collective, Yea Alabama, plus championship-level gymnastics and a rising baseball program round out one of the most complete athletic NIL operations in the country — even as the Tide work to defend their place atop the sport's pecking order.

