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NIL Spending Comparison · 2026

Alabama vs Texas

Head-to-head NIL spending breakdown for 2026. Texas spends approximately $34M (47%) more.

By the Numbers

Estimated NIL Spend
$38M
$72M
National Rank
#14
#1
Conference
SEC
SEC
Spending Gap
-$34M
+$34M

Alabama — by sport

  • Football$22M
  • Men's Basketball$8M
  • Baseball$4M
  • Women's Basketball$2M
  • Olympic Sports$2M

Texas — by sport

  • Football$40M
  • Men's Basketball$13M
  • Baseball$7M
  • Women's Basketball$4M
  • Olympic Sports$8M

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