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Auburn NIL Spending — $39M Est. 2026

Rankings
Auburn
#17 Nationally
SEC
Power 4

Auburn

Estimated NIL Spend

$39M

2025–26 est.

Top Sport

Football

$28M

#16 Florida#18 Indiana

NIL Spend Analysis

Estimated 2025-26 Total
$39M
Elite Tier
vs #1 Overall ($74M)52.7%
#17
National
#10
Conference
Top 5%
Nationally
By Sport
TopFootball72%
  • Football$28M72%
  • Men's Basketball$8M21%
  • Baseball$2M5%
  • Olympic Sports$1M3%

Player NIL values

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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
NIL ProfileSEC · 2026
The Sideline

Auburn spends at an SEC-heavyweight level on both marquee sports.

Hugh Freeze's football program funds a roster that lands in the national top 20, while Bruce Pearl built men's basketball into a Final Four contender with one of the SEC's biggest hoops budgets. The Tigers' baseball program adds another well-funded piece on the Plains. Backed by a famously passionate and deep-pocketed donor base, Auburn keeps pace as a top-20 all-sport NIL spender in the nation's most expensive conference.

TS
The Sideline Staff·NIL Desk
Updated daily

How Auburn's NIL Figure Is Estimated

The $39M figure above combines two sources permitted under the House v. NCAA settlement: Auburn's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $28M.

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Auburn NIL FAQ

How much does Auburn spend on NIL in 2026?

Auburn is estimated to spend $39M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #17 nationally among Division I programs.

What conference does Auburn play in?

Auburn competes in the SEC at the Power 4 level.

Which Auburn sport gets the most NIL money?

Football is Auburn's top NIL-funded sport with approximately $28M in estimated 2026 spending.

How does Auburn compare to other SEC schools?

Auburn's $39M NIL budget can be compared against every SEC program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Auburn's NIL money come from?

Auburn's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

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Quick Stats

National Rank#17
ConferenceSEC
DivisionPower 4
Est. Total Spend$39M
Primary SportFootball

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Did You Know?

Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.

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