UCLA NIL Spending — $29M Est. 2026
Estimated NIL Spend
$29M
2025–26 est.
Top Sport
Football
$15M
UCLA's Big Ten move unlocked significantly more NIL capacity.
Football under DeShaun Foster is estimated at $15-16M for 2025-26, and basketball under Mick Cronin has added NIL muscle. The LA market is one of the most commercially rich environments in college sports.
The $29M figure above combines two sources permitted under the House v. NCAA settlement: UCLA's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $15M.
UCLA is estimated to spend $29M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #34 nationally among Division I programs.
UCLA competes in the Big Ten at the Power 4 level.
Football is UCLA's top NIL-funded sport with approximately $15M in estimated 2026 spending.
UCLA's $29M NIL budget can be compared against every Big Ten program and all 357 Division I schools on The Sideline's NIL Tracker.
UCLA's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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