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NIL Spending Comparison · 2026
Texas vs Ohio State
Head-to-head NIL spending breakdown for 2026. Texas spends approximately $4M (6%) more.
Texas
SEC
Estimated NIL Spend
$72M
National rank #1
Higher NIL spend
Full Texas profile
Ohio State
Big Ten
Estimated NIL Spend
$68M
National rank #2
Full Ohio State profile
By the Numbers
Estimated NIL Spend
$72M
$68M
National Rank
#1
#2
Conference
SEC
Big Ten
Spending Gap
+$4M
-$4M
Texas — by sport
- Football$40M
- Men's Basketball$13M
- Baseball$7M
- Women's Basketball$4M
- Olympic Sports$8M
Ohio State — by sport
- Football$35M
- Men's Basketball$10M
- Wrestling/Lacrosse$5M
- Women's Sports$5M
- Other Olympic$13M
More Texas comparisons
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