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Texas vs USC NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Texas

Texas

SEC · #1

$73.9M

VS
USC

USC

Big Ten · #6

$55.9M

57%Market Split43%

Texas carries approximately $18.1M more aggregate roster value than USC — a 24% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Texas

Full Profile

USC

By the Numbers

Sideline Best Estimate
$73.9M
$55.9M
National Rank
#1
#6
Conference
SEC
Big Ten
Market Gap
+$18.1M
-$18.1M

Texas — by sport

  • Football$49.3M
  • Men's Basketball$12.9M
  • Baseball$4.1M
  • Women's Basketball$2.7M
  • Softball$1.2M
  • Volleyball$875K

USC — by sport

  • Football$35.2M
  • Men's Basketball$12.2M
  • Baseball$2.3M
  • Women's Basketball$4.1M
  • Softball$500K
  • Volleyball$375K

More Texas comparisons

Texas vs

Texas A&M

Texas vs

Oregon

Texas vs

LSU

Texas vs

Ohio State

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