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BYU vs Utah NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
BYU
Big 12 · #41
$31M
VS
Utah
Big 12 · #64
$23.4M
57%Market Split43%
BYU carries approximately $7.6M more aggregate roster value than Utah — a 25% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$31M
$23.4M
National Rank
#41
#64
Conference
Big 12
Big 12
Market Gap
+$7.6M
-$7.6M
BYU — by sport
- Football$20.1M
- Men's Basketball$6.9M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
- Track & Field$875K
Utah — by sport
- Football$14.2M
- Men's Basketball$3.3M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$950K
- Track & Field$1.3M
More BYU comparisons
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