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BYU NIL Spending — $32M Est. 2026

Rankings
BYU
#24 Nationally
Big 12
Power 4

BYU

Estimated NIL Spend

$32M

2025–26 est.

Top Sport

Football

$18M

#23 Kansas#25 Nebraska

NIL Spend Analysis

Estimated 2025-26 Total
$32M
Elite Tier
vs #1 Overall ($74M)43.2%
#24
National
#3
Conference
Top 7%
Nationally
By Sport
TopFootball56%
  • Football$18M56%
  • Men's Basketball$13M41%
  • Olympic Sports$1M3%

Player NIL values

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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
NIL ProfileBig 12 · 2026
The Sideline

BYU made the splash of the 2025 recruiting cycle, landing consensus No. 1 prospect AJ Dybantsa on a reported ~$7M NIL package spanning the school, Nike and Red Bull — instantly giving Kevin Young's program one of the most valuable rosters in college basketball.

The Cougars back that with a Big 12 football program that has spent to stay competitive in its new league. With a uniquely national donor base and a basketball-first tilt, BYU has rapidly become one of the most aggressive NIL spenders in the conference.

TS
The Sideline Staff·NIL Desk
Updated daily

How BYU's NIL Figure Is Estimated

The $32M figure above combines two sources permitted under the House v. NCAA settlement: BYU's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $18M.

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BYU NIL FAQ

How much does BYU spend on NIL in 2026?

BYU is estimated to spend $32M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #24 nationally among Division I programs.

What conference does BYU play in?

BYU competes in the Big 12 at the Power 4 level.

Which BYU sport gets the most NIL money?

Football is BYU's top NIL-funded sport with approximately $18M in estimated 2026 spending.

How does BYU compare to other Big 12 schools?

BYU's $32M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does BYU's NIL money come from?

BYU's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

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Quick Stats

National Rank#24
ConferenceBig 12
DivisionPower 4
Est. Total Spend$32M
Primary SportFootball

Nearby Rankings

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Did You Know?

Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.

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