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BYU vs Kansas NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
BYU
Big 12 · #41
$31M
VS
Kansas
Big 12 · #32
$33.5M
48.1%Market Split51.9%
Kansas carries approximately $2.5M more aggregate roster value than BYU — a 7% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$31M
$33.5M
National Rank
#41
#32
Conference
Big 12
Big 12
Market Gap
-$2.5M
+$2.5M
BYU — by sport
- Football$20.1M
- Men's Basketball$6.9M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
- Track & Field$875K
Kansas — by sport
- Football$18.6M
- Men's Basketball$8.6M
- Baseball$2.3M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
More BYU comparisons
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