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BYU vs Texas Tech NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
BYU
Big 12 · #41
$31M
VS
Texas Tech
Big 12 · #9
$52.8M
37%Market Split63%
Texas Tech carries approximately $21.8M more aggregate roster value than BYU — a 41% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$31M
$52.8M
National Rank
#41
#9
Conference
Big 12
Big 12
Market Gap
-$21.8M
+$21.8M
BYU — by sport
- Football$20.1M
- Men's Basketball$6.9M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
- Track & Field$875K
Texas Tech — by sport
- Football$35M
- Men's Basketball$10.9M
- Baseball$1.5M
- Softball$3.8M
- Volleyball$350K
- Women's Soccer$325K
More BYU comparisons
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