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BYU vs West Virginia NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

BYU

BYU

Big 12 · #41

$31M

VS
West Virginia

West Virginia

Big 12 · #28

$36M

46.3%Market Split53.7%

West Virginia carries approximately $5M more aggregate roster value than BYU — a 14% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

BYU

Full Profile

West Virginia

By the Numbers

Sideline Best Estimate
$31M
$36M
National Rank
#41
#28
Conference
Big 12
Big 12
Market Gap
-$5M
+$5M

BYU — by sport

  • Football$20.1M
  • Men's Basketball$6.9M
  • Softball$950K
  • Volleyball$725K
  • Women's Soccer$650K
  • Track & Field$875K

West Virginia — by sport

  • Football$18.1M
  • Men's Basketball$11.8M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$975K
  • Track & Field$1.4M

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