Kansas is a basketball blue blood that spends like one.
Bill Self's program funds one of the most expensive rosters in college hoops — a top-tier budget befitting the winningest program in the sport's history — through the Mass Street collective. The football program, revitalized under Lance Leipold and playing in a rebuilt stadium, has earned real NIL investment of its own, narrowing the gap between the two sports in Lawrence. Driven primarily by hoops, Kansas still lands comfortably inside the national top 25 in all-sport NIL spending.
TS
The Sideline Staff·NIL Desk