Kansas

Inside the Kansas NIL market

Kansas is a Power 4 program in the Big 12. The Sideline values its current varsity-athlete market at $37.5M, a high-side estimate rather than a reported school payroll or sum of signed contracts.

• Market position: #38 nationally and #7 in the Big 12. The pool-reconciled base case is $32.5M, with a supported range of $30.9M to $41.2M.
• Where the value is concentrated: Football $23.4M, Men's Basketball $5.3M, Baseball $4.2M.
• How athletes access NIL: value can come through third-party endorsements, donor or collective opportunities, licensed content, appearances, and school-facilitated benefits or revenue-sharing context. Those channels stay separate unless a school-specific public record supports a dollar figure.
• Evidence behind this page: The estimate uses active-roster composition, player evidence, recruiting profile, sport economics, and Big 12 market context. ESPN supplies roster biography data, not NIL values.
• Notable public figures: No school-wide audited NIL total is currently in The Sideline evidence ledger. The most useful public figures are the Football allocation of $23.4M and the #38 national market position.
• Latest update: Model V3, refreshed July 18, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.