Oklahoma State's NIL program has been steady under Mike Gundy in football, estimated at $12-13M for 2025-26.
Basketball under Steve Bowen has added NIL momentum. The Boone Pickens-era giving culture remains intact.
TS
The Sideline Staff·NIL DeskOklahoma State NIL Spending — $24M Est. 2026
Estimated NIL Spend
$24M
2025–26 est.
Top Sport
Football
$12M
Oklahoma State's NIL program has been steady under Mike Gundy in football, estimated at $12-13M for 2025-26.
Basketball under Steve Bowen has added NIL momentum. The Boone Pickens-era giving culture remains intact.
The $24M figure above combines two sources permitted under the House v. NCAA settlement: Oklahoma State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $12M.
Oklahoma State is estimated to spend $24M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #51 nationally among Division I programs.
Oklahoma State competes in the Big 12 at the Power 4 level.
Football is Oklahoma State's top NIL-funded sport with approximately $12M in estimated 2026 spending.
Oklahoma State's $24M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Oklahoma State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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