Utah NIL Spending — $23M Est. 2026
Estimated NIL Spend
$23M
2025–26 est.
Top Sport
Football
$12M
Utah's NIL program has evolved under Kyle Whittingham's football operation, now in the Big 12.
Football is estimated at $11-12M for 2025-26. Basketball under Craig Smith has been aggressive in the portal. Salt Lake City's market is growing as a commercial NIL environment.
The $23M figure above combines two sources permitted under the House v. NCAA settlement: Utah's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $12M.
Utah is estimated to spend $23M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #55 nationally among Division I programs.
Utah competes in the Big 12 at the Power 4 level.
Football is Utah's top NIL-funded sport with approximately $12M in estimated 2026 spending.
Utah's $23M NIL budget can be compared against every Big 12 program and all 357 Division I schools on The Sideline's NIL Tracker.
Utah's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
Create a free account to share intel, analysis, and insights on this program's NIL situation.
Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
Stack Utah against any other program — side-by-side NIL spend by sport.
Compare Now
Free Weekly Newsletter
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.