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Utah State vs Utah NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Utah State

Utah State

Pac-12 · #84

$12.4M

VS
Utah

Utah

Big 12 · #64

$23.4M

34.7%Market Split65.3%

Utah carries approximately $10.9M more aggregate roster value than Utah State — a 47% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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Full Profile

Utah State

Full Profile

Utah

By the Numbers

Sideline Best Estimate
$12.4M
$23.4M
National Rank
#84
#64
Conference
Pac-12
Big 12
Market Gap
-$10.9M
+$10.9M

Utah State — by sport

  • Football$8.3M
  • Men's Basketball$2.1M
  • Other Sports$2M

Utah — by sport

  • Football$14.2M
  • Men's Basketball$3.3M
  • Softball$1.4M
  • Volleyball$1.1M
  • Women's Soccer$950K
  • Track & Field$1.3M

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