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Utah State vs Kansas NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Utah State
Pac-12 · #84
$12.4M
VS
Kansas
Big 12 · #32
$33.5M
27.1%Market Split72.9%
Kansas carries approximately $21.1M more aggregate roster value than Utah State — a 63% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$12.4M
$33.5M
National Rank
#84
#32
Conference
Pac-12
Big 12
Market Gap
-$21.1M
+$21.1M
Utah State — by sport
- Football$8.3M
- Men's Basketball$2.1M
- Other Sports$2M
Kansas — by sport
- Football$18.6M
- Men's Basketball$8.6M
- Baseball$2.3M
- Softball$950K
- Volleyball$725K
- Women's Soccer$650K
More Utah State comparisons
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