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Utah State vs Houston NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Utah State
Pac-12 · #84
$12.4M
VS
Houston
Big 12 · #22
$39M
24.2%Market Split75.8%
Houston carries approximately $26.6M more aggregate roster value than Utah State — a 68% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$12.4M
$39M
National Rank
#84
#22
Conference
Pac-12
Big 12
Market Gap
-$26.6M
+$26.6M
Utah State — by sport
- Football$8.3M
- Men's Basketball$2.1M
- Other Sports$2M
Houston — by sport
- Football$27M
- Men's Basketball$6.7M
- Softball$1.3M
- Volleyball$950K
- Women's Soccer$850K
- Track & Field$1.2M
More Utah State comparisons
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