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Utah State NIL Market Index | $12.4M 2026

Rankings
School Hub
Utah State
#81 Nationally
Pac-12
G5
Sideline Data Desk

Utah State

#80 Villanova#82 Nevada

Sideline NIL Market Index

Pac-12 · G5

2026 Roster Market Estimate
$12.4M
Competitive Market
vs #1 Roster Market ($65.4M)19.0%
#81
National
#8
Conference
Top 23%
Nationally
By Sport
TopFootball67%
  • Football$8.3M67%
  • Men's Basketball$2.1M17%
  • Other Sports$2M16%

The Sideline owns this index.

Sport pools use The Sideline's conference and active-roster base model. This is our best current point estimate, not school payroll or a signed-contract total.

Full methodology

Player NIL values

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Public values match linked publishers; all others use the Sideline school-pool model.
School NIL BriefingUpdated August 10, 2026

Inside the Utah State NIL market

Utah State competes in the Pac-12 at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $12.4M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

  • Current market estimate: $12.4M, ranking #81 nationally and #8 in the Pac-12. The sport pools and active-player allocations reconcile to this one school total.
  • Where the value is concentrated: Football $8.3M, Men's Basketball $2.1M, Other Sports $2M.
  • Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and Pac-12 market context. ESPN supplies roster biography data, not NIL values.
  • Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.
The Sideline Data DeskSchool-specific market briefing

Utah State NIL FAQ

What is Utah State's estimated NIL roster value?

The Sideline's best current NIL Market Index estimate for Utah State is $12.4M. This ranks #81 nationally among Division I programs. Every sport and player pool is reconciled to that school total.

What conference does Utah State play in?

Utah State competes in the Pac-12 at the G5 level.

Which Utah State sport has the highest roster value?

Football is Utah State's largest estimated NIL roster market at approximately $8.3M in 2026.

How does Utah State compare to other Pac-12 schools?

Utah State's $12.4M aggregate roster market can be compared with every Pac-12 program and all 357 Division I schools on The Sideline's NIL Tracker.

Is Utah State's NIL roster value the same as school spending?

No. It is The Sideline's best current estimate of athlete market value across active rosters. Historical disclosed compensation, school-directed benefits, foundation support, third-party NIL, and player market valuation are labeled separately so the same dollar is not counted twice.

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Did You Know?

Barry Sanders scored five touchdowns in the 1988 Holiday Bowl, but bowl stats did not count toward NCAA season totals then.

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