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Texas Tech vs Baylor NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Texas Tech
Big 12 · #9
$52.8M
VS
Baylor
Big 12 · #40
$31.1M
62.9%Market Split37.1%
Texas Tech carries approximately $21.6M more aggregate roster value than Baylor — a 41% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$52.8M
$31.1M
National Rank
#9
#40
Conference
Big 12
Big 12
Market Gap
+$21.6M
-$21.6M
Texas Tech — by sport
- Football$35M
- Men's Basketball$10.9M
- Baseball$1.5M
- Softball$3.8M
- Volleyball$350K
- Women's Soccer$325K
Baylor — by sport
- Football$19.4M
- Men's Basketball$4.3M
- Baseball$3M
- Women's Basketball$2.6M
- Softball$425K
- Volleyball$325K
More Texas Tech comparisons
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