Back to NIL Tracker
NIL Spending Comparison · 2026
Texas Tech vs Kansas
Head-to-head NIL spending breakdown for 2026. Texas Tech spends approximately $18M (35%) more.
Texas Tech
Big 12
Estimated NIL Spend
$52M
National rank #6
Higher NIL spend
Full Texas Tech profile
Kansas
Big 12
Estimated NIL Spend
$34M
National rank #23
Full Kansas profile
By the Numbers
Estimated NIL Spend
$52M
$34M
National Rank
#6
#23
Conference
Big 12
Big 12
Spending Gap
+$18M
-$18M
Texas Tech — by sport
- Football$30M
- Men's Basketball$12M
- Baseball$3M
- Olympic Sports$7M
Kansas — by sport
- Football$15M
- Men's Basketball$12M
- Olympic Sports$7M
More Texas Tech comparisons
Free Weekly Newsletter
THE SIDELINE WEEKLY BRIEF
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.