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Texas Tech vs Kansas NIL Roster Market 2026

NIL Roster Market · Head-to-Head 2026

Texas Tech

Texas Tech

Big 12 · #9

$52.8M

VS
Kansas

Kansas

Big 12 · #32

$33.5M

61.2%Market Split38.8%

Texas Tech carries approximately $19.3M more aggregate roster value than Kansas — a 36% gap.

Compare up to 5 schools

2026 Sideline NIL Market Index

scaled to top selected

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By the Numbers

Sideline Best Estimate
$52.8M
$33.5M
National Rank
#9
#32
Conference
Big 12
Big 12
Market Gap
+$19.3M
-$19.3M

Texas Tech — by sport

  • Football$35M
  • Men's Basketball$10.9M
  • Baseball$1.5M
  • Softball$3.8M
  • Volleyball$350K
  • Women's Soccer$325K

Kansas — by sport

  • Football$18.6M
  • Men's Basketball$8.6M
  • Baseball$2.3M
  • Softball$950K
  • Volleyball$725K
  • Women's Soccer$650K
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