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Texas Tech vs Oklahoma State NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Texas Tech
Big 12 · #9
$52.8M
VS
Oklahoma State
Big 12 · #33
$33.5M
61.2%Market Split38.8%
Texas Tech carries approximately $19.3M more aggregate roster value than Oklahoma State — a 37% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$52.8M
$33.5M
National Rank
#9
#33
Conference
Big 12
Big 12
Market Gap
+$19.3M
-$19.3M
Texas Tech — by sport
- Football$35M
- Men's Basketball$10.9M
- Baseball$1.5M
- Softball$3.8M
- Volleyball$350K
- Women's Soccer$325K
Oklahoma State — by sport
- Football$16.8M
- Men's Basketball$7.6M
- Baseball$4M
- Softball$1.2M
- Volleyball$925K
- Women's Soccer$800K
More Texas Tech comparisons
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