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Southern vs Texas Tech NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Southern
SWAC · #152
$5M
VS
Texas Tech
Big 12 · #9
$52.8M
8.7%Market Split91.3%
Texas Tech carries approximately $47.8M more aggregate roster value than Southern — a 91% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$5M
$52.8M
National Rank
#152
#9
Conference
SWAC
Big 12
Market Gap
-$47.8M
+$47.8M
Southern — by sport
- Football$2.1M
- Men's Basketball$1.9M
- Other Sports$900K
Texas Tech — by sport
- Football$35M
- Men's Basketball$10.9M
- Baseball$1.5M
- Softball$3.8M
- Volleyball$350K
- Women's Soccer$325K
More Southern comparisons
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