Southern University is one of the SWAC's most historic programs.
Football under Eric Dooley is estimated at $1.5-2M for 2025-26, solid for the SWAC.
TS
The Sideline Staff·NIL DeskSouthern NIL Spending — $3.8M Est. 2026
Estimated NIL Spend
$3.8M
2025–26 est.
Top Sport
Football
$2.5M
Southern University is one of the SWAC's most historic programs.
Football under Eric Dooley is estimated at $1.5-2M for 2025-26, solid for the SWAC.
The $3.8M figure above combines two sources permitted under the House v. NCAA settlement: Southern's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $2.5M.
Southern is estimated to spend $3.8M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #172 nationally among Division I programs.
Southern competes in the SWAC at the FCS level.
Football is Southern's top NIL-funded sport with approximately $2.5M in estimated 2026 spending.
Southern's $3.8M NIL budget can be compared against every SWAC program and all 357 Division I schools on The Sideline's NIL Tracker.
Southern's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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