Missouri State NIL Spending — $5M Est. 2026
Estimated NIL Spend
$5M
2025–26 est.
Top Sport
Men's Basketball
$2.8M
Missouri State is a CUSA program with FCS football.
Men's basketball receives the primary investment and has been one of the Missouri Valley's stronger NIL programs. Football receives solid FCS-level investment. The Springfield, Missouri market provides a loyal donor base.
The $5M figure above combines two sources permitted under the House v. NCAA settlement: Missouri State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $2.8M.
Missouri State is estimated to spend $5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #151 nationally among Division I programs.
Missouri State competes in the CUSA at the G5 level.
Men's Basketball is Missouri State's top NIL-funded sport with approximately $2.8M in estimated 2026 spending.
Missouri State's $5M NIL budget can be compared against every CUSA program and all 357 Division I schools on The Sideline's NIL Tracker.
Missouri State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Joe Burrow threw 60 touchdown passes during LSU's 2019 national-title season.
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