The Sideline

Missouri State NIL Spending — $5M Est. 2026

Missouri State
#151 Nationally
CUSA
G5

Missouri State

Estimated NIL Spend

$5M

2025–26 est.

Top Sport

Men's Basketball

$2.8M

NIL Spend Analysis

Estimated 2025 Total
$5M
Mid-Major Power
vs #1 Overall ($1M)100.0%
#151
National
#1
Conference
Top Infinity%
Nationally
By Sport
Men's Basketball — $2.8M (56.0%)Football — $1.5M (30.0%)Women's Basketball — $0.40M (8.0%)Other Sports — $0.30M (6.0%)
TopMen's Basketball56%
Men's Basketball$2.8M56.0%
Football$1.5M30.0%
Women's Basketball$400K8.0%
Other Sports$300K6.0%
NIL ProfileCUSA · 2026
The Sideline

Missouri State is a CUSA program with FCS football.

Men's basketball receives the primary investment and has been one of the Missouri Valley's stronger NIL programs. Football receives solid FCS-level investment. The Springfield, Missouri market provides a loyal donor base.

TS
The Sideline Staff·NIL Desk
Updated daily

Estimated Spend by Sport

Men's Basketball$2.8M56.0%

Top CUSA/MVC CBB NIL program

Football$1.5M30.0%

CUSA FCS level NIL

Women's Basketball$400K8.0%
Other Sports$300K6.0%

Baseball, track, volleyball, soccer, tennis, golf, cross country

Hover any row for total spend & share of program budget.

About Missouri State NIL Spending in 2026

Missouri State ranks #151 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $5M across all sports. As a G5 program in the CUSA, Missouri Statecompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.

The Sideline's NIL Tracker compiles Missouri State's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Missouri State's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Men's Basketball represents the largest single-sport allocation at $2.8M.

NIL spending at Missouri State continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Missouri State's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Missouri State directly to other programs on the NIL Compare tool.

Schedule

2026

Missouri State NIL FAQ

How much does Missouri State spend on NIL in 2026?

Missouri State is estimated to spend $5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #151 nationally among Division I programs.

What conference does Missouri State play in?

Missouri State competes in the CUSA at the G5 level.

Which Missouri State sport gets the most NIL money?

Men's Basketball is Missouri State's top NIL-funded sport with approximately $2.8M in estimated 2026 spending.

How does Missouri State compare to other CUSA schools?

Missouri State's $5M NIL budget can be compared against every CUSA program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Missouri State's NIL money come from?

Missouri State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

Discussion

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Quick Stats

National Rank#151
ConferenceCUSA
DivisionG5
Est. Total Spend$5M
Primary SportMen's Basketball

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