Missouri State

Inside the Missouri State NIL market

Missouri State competes in the Conference USA at the Lower-Tier level. The Sideline's best current estimate for its varsity-athlete market is $5M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.

• Current market estimate: $5M, ranking #153 nationally and #4 in the Conference USA. The sport pools and active-player allocations reconcile to this one school total.
• Where the value is concentrated: Men's Basketball $2.1M, Football $2M, Women's Basketball $475K.
• Current NIL setup: The evidence ledger does not yet verify a school-specific collective or department-run NIL program for Missouri State, so this page does not assign one. The estimate uses active rosters, player evidence, recruiting profile, sport economics, and Conference USA market context.
• Evidence behind this page: The estimate uses active-roster composition, player evidence, recruiting profile, sport economics, and Conference USA market context. ESPN supplies roster biography data, not NIL values.
• Notable public figures: No school-wide audited NIL total is currently in The Sideline evidence ledger. The most useful public figures are the Men's Basketball allocation of $2.1M and the #153 national market position.
• Latest update: Data refreshed July 18, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.