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Southern vs Houston NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Southern
SWAC · #152
$5M
VS
Houston
Big 12 · #22
$39M
11.4%Market Split88.6%
Houston carries approximately $34M more aggregate roster value than Southern — a 87% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$5M
$39M
National Rank
#152
#22
Conference
SWAC
Big 12
Market Gap
-$34M
+$34M
Southern — by sport
- Football$2.1M
- Men's Basketball$1.9M
- Other Sports$900K
Houston — by sport
- Football$27M
- Men's Basketball$6.7M
- Softball$1.3M
- Volleyball$950K
- Women's Soccer$850K
- Track & Field$1.2M
More Southern comparisons
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