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Southern vs West Virginia NIL Roster Market 2026
NIL Roster Market · Head-to-Head 2026
Southern
SWAC · #152
$5M
VS
West Virginia
Big 12 · #28
$36M
12.2%Market Split87.8%
West Virginia carries approximately $31M more aggregate roster value than Southern — a 86% gap.
Compare up to 5 schools
2026 Sideline NIL Market Index
scaled to top selected
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By the Numbers
Sideline Best Estimate
$5M
$36M
National Rank
#152
#28
Conference
SWAC
Big 12
Market Gap
-$31M
+$31M
Southern — by sport
- Football$2.1M
- Men's Basketball$1.9M
- Other Sports$900K
West Virginia — by sport
- Football$18.1M
- Men's Basketball$11.8M
- Softball$1.4M
- Volleyball$1.1M
- Women's Soccer$975K
- Track & Field$1.4M
More Southern comparisons
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